Process is Product
Essential to developing any partnership business is ensuring the right pieces are in place and that the right steps are taken. Potential partners look for properties that have a reliable process to deliver on KPIs.
- Property Review: unearthing the real market-advantage a property has; ensuring the best existing opportunities from which to engage brand-partnerships and identifying the key areas that need further development
- Product Development: building the go-to-market offerings so that future partnerships can be scaled and successfully fulfilled
- Go-to-Market Strategy: managing development of sales tools and materials, building the right sales-team, consulting on pipeline development (including key prospects by industries and by clients)
- Pipeline and Team Management: providing counsel and guidance to sales team as deals arise, tracking sales team performance and pipeline, creating sales reporting tools for organizational needs