Greg Sheps, Principal

Greg Sheps has 20+ years in building experiential marketing and brand extension businesses for top-tier media and entertainment companies.  His career began with the 1996 Olympic Games in Atlanta where he oversaw the design and implementation of the Look of the Games program that outfitted sports venues and non-competition venues with environmental graphics designed for broadcast and fan engagement.  It was at the Olympics where Greg discovered the scale and impact of live events.

Following the Olympics, Greg went on to The New York Times where he led the development of the company's experiential properties, including TimesTalks, The New York Times Travel Show,  Arts & Leisure Weekend, and the business plan for The New York Times's Times Center. After The Times, Greg was at Tribeca Enterprises where he led sponsorship sales and helped launch Tribeca's film distribution business and their original branded content business. In 2014, Greg was recruited by Lincoln Center for the Performing Arts to steward a new sponsorship program designed to integrate leading brands into the world’s largest performing arts center.  At Lincoln Center, Greg secured multi-million dollar deals ranging from onsite partner-branded venues to the licensing of Lincoln Center named performance spaces on cruise ships.

Greg has worked with a broad range of corporate brand partners including American Express, Target, Nespresso, YouTube, SAP, Pepsi, American Airlines, NBC, Dick's Sporting Goods, ESPN, Sony, LG, NewYork-Presbyterian, Accenture, Chanel, and Brookfield Properties. 

Activating a Network

Clients benefit from the network of relationships developed throughout Greg Sheps's career. From content producers, to event designers, to brand partners, Greg's philosophy is to engage best-in-class partners around business opportunities. Greg activates his network so that the ideal opportunities incorporate the best partners.